Zanussi

Brand History and Description –

Zanussi is an Italian manufacturing brand of home appliances which was later bought by Electrolux in 1984. Since 1946, Zanussi has been consistently exporting various products from Italy. The Zanussi Company started as a small workshop under Antonio Zanussi from 1916. A 26-year old son of a Pordenone blacksmith, Antonio started his business by designing wood-burning ovens and home stoves. Antonio launched REX in 1933, the newest trademark of the company at that time which coincided with a major media event i.e. a new record for transatlantic crossing from Gibraltar to New York which marked the incident where the Blue Riband was conquered by the Italian liner “Rex”.

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