Brand History and Description –
G.L. Mirchandani and Vijay Mansukhani launched Onida in 1981. This Mumbai-based company was established as Mirc Electronics with G.L. Mirchandani as their chairman cum managing director. Mirchandani completed his formal education in Colonel Brown Cambridge School and Harvard University. The company kicked off with assembling television sets in their Andheri factory in Mumbai since 1982. Thereafter the company grew into a multiproduct consumer durable and appliances unit. In 1985, Onida reached market capitalization figure of Rs.301.46 million. Last year the company achieved a phenomenal growth of 100 percent in microwaves and air conditioners; and 40 percent in washing machines.