Brand History and Description –
Kenmore Appliances is a brand of household items promoted by Sears Holdings since 1927. KCD IP, LLC (Kenmore Craftsman DieHard Intellectual Property) is the owner of the Kenmore brand and was specially created for security purposes. Under this brand, Sears sells products manufactured by Bosch, Electrolux, GE, LG, Mabe Mexico, Panasonic, Sanyo, and Whirlpool.
The first Kenmore appliance to be marketed was washing machines in 1927, followed by vacuum cleaners in 1932. Kenmore’s Elite line represents its upmarket products while Kenmore Pro classifies its professional range of equipment.
Kenmore Appliances are sold across Sears and Sears Holding stores. 2005 onwards, this brand is also available in Kmart outlets. The brand’s first interactive avenue ‘Kenmore Live Studio’ was launched on 12th March 2010 in Chicago. The studio equipped with cameras broadcast videos over the internet to be shared by online viewers. ‘Kenmore Live Studio’ is used to broadcast live demonstrations, new product launches, and presentations of Kenmore products only. Kenmore uses its Facebook site for online broadcasting.
At 33 cu. ft., no other refrigerator offers more capacity than the Kenmore Elite French Door Refrigerator. Kenmore brand dominated in capacity with models in cooking, laundry and refrigeration.